Marketing Mix:
- Product: Sleep testing center; CPAP Machines
- Price: Ranges depending on the type of service and the client’s insurance. PremierNeuro keeps its prices as low as possible (possible too low?), trying to maintain a competitive edge and keep customers.
- Place/Distribution: good location in Cary, close to downtown, close to a lot of neighborhoods, shopping centers, close to her target market (working adults). Limited working hours (is it possible that the company is losing clients because the office is not open on weekends?). Hard/impossible to reach by phone, have to email in order to set up an appointment.
- Promotion: social media, flyers, website