![Picture](/uploads/4/1/1/4/41143493/1417217144.png)
Competitive Forces:
People often don’t feel comfortable asking for help when they have snoring, sleep apnea and/or other breathing problems. Men especially tend to postpone the visit to the doctor until the last minute. It's therefore challenging to make attending a sleep diagnostic facility desirable for customers, unless they have pressing problems
- Big companies that manufacture and sell CPAP devices
- Hospital-based sleep testing centers
- Insurance
- Deductibles
- Co-pay
- Medicaid/ Medicare
- Forced to comply with strict government regulations
- New evolving equipment, can’t keep up with social media marketing
- Only communicates with customers via email
- New technology costs more, but the company can’t afford to raise its prices to compensate for the increased costs
- Can't sell CPAP machines to clients without a prescription
- Can’t set her own prices
People often don’t feel comfortable asking for help when they have snoring, sleep apnea and/or other breathing problems. Men especially tend to postpone the visit to the doctor until the last minute. It's therefore challenging to make attending a sleep diagnostic facility desirable for customers, unless they have pressing problems