Strengths:
- Excellent customer service
- The company not only offers CPAP machines but also works with the patients to select the right fit of the CPAP machine for them
- Unique sleep testing rooms
- Limited hours (close on Fridays, weekends)
- Scheduling appointment only through email
- Incomplete website
- People not being aware of the company’s services
- Using social media to spread the word about the company and its services and attract customers
- Other sleep study practices that provide immediate diagnoses
- Having to comply with a lot of industry regulations
- Information in the “Marketing Environment” section